Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Expert Interview

Subscribe for access. Already a subscriber? Login

Licensed access to this expert interview has expired. Become a subscriber to view.

Working With the C-Suite to Improve Pricing

Veteran Pricing Professional Lydia DiLiello on How to Work More Effectively with the Executive Management Team

A common refrain amongst B2B pricing people is that their executive management just doesn't get it. And as a result, the C-suite doesn't provide the level of support for pricing improvement that is warranted. In this conversation with Lydia DiLiello, a pricing practitioner with decades of experience, you will learn about:

  • How executive management tends to view pricing in the overall scheme of things and in-relation to other issues.
  • Using better ways to package and present your pricing information and proposals to executive management.
  • How to minimize perceived risks around your pricing recommendations and make it easy for execs to say "yes".
  • Developing the "soft" skills that can make you more effective and help you avoid getting typecast as an analyst.

This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Why Pricing Initiatives Fail

    In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?

    View This Webinar

  • Four Ways to Be More Strategic In Pricing

    In pricing, it's all too easy to get lost in all of the administrative tasks and tactical activities. This guide outlines four areas of focus that can help you become a much more strategic pricing professional.

    View This Guide

  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar

  • From Tactical to Strategic Pricing

    Some teams are so mired in tactical grunt work and daily firefights that they never make progress on strategic pursuits. How have other pricing teams transitioned into more strategic functions? What steps did they take?

    View This Webinar