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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good ways to talk about price/volume tradeoffs?
  • Why is customer retention so much more important in B2B than in B2C?
  • Should we use current or potential LTV in our segmentation?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
  • Why don't more B2B companies measure and utilize price elasticity?
  • Aren't pricing outliers always a bad thing?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What's the difference between pricing analytics and optimization?

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