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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What’s the difference between “hard” and “soft” value-drivers?
  • What is the average % lift reported by those using price elasticity to set prices?
  • When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
  • Does price elasticity really exist in B2B markets?
  • What are some good ways to talk about price/volume tradeoffs?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Why don't more B2B companies measure and utilize price elasticity?
  • What types of attributes should we think about for price segmentation?

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