Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Making Change Happen

A Strategic Approach for Overcoming Resistance and Facilitating Change

How do you get executives to recognize a need for change? How do you get an organization to move away from the status quo and actually embrace doing things differently? How do you foster true adoption, as opposed to merely forced compliance? Given the organizational dynamics involved, effective change management requires a more strategic approach. In this on-demand training webinar, we discuss:

  • Why typical change management practices are focused on the most obvious, but least important, aspects of facilitating organizational change.
  • The two major stages of change management, how they are different, and what you as a change agent should be focused on in each major stage.
  • How to leverage the fundamental principles of organizational change management to make your efforts more effective...and less frustrating.
  • Proven strategies and tactics for maximizing your influence, reducing organizational resistance, and transforming change into a non-event.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Effective Pricing Through the Product Lifecycle

    This on-demand training seminar explores the conventional wisdom around lifecycle pricing, highlights some major flaws, and reveals what leading pricing groups are doing differently to price effectively throughout the product lifecycle.

    View This Webinar

  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool

  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial