Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Aren't pricing outliers always a bad thing?
• Why is customer retention so much more important in B2B than in B2C?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• Should we be able to command a price premium for every value-gap we identify?
• What role should lifetime value play in our pricing segmentation?
• What’s the difference between “hard” and “soft” value-drivers?
• Can just measuring something cause it to improve?
• What are some good ways to talk about price/volume tradeoffs?