Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why don't more B2B companies measure and utilize price elasticity?
• What role should lifetime value play in our pricing segmentation?
• Should we be able to command a price premium for every value-gap we identify?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Can you tell, in advance, whether a promotional discount will work?
• Why are the early signs of customer defection so difficult to spot?
• What's the difference between defection detection and customer retention?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are the different buyer types we might be negotiating with?
• What types of attributes should we think about for price segmentation?