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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Can pricing analysts be taught the softer skills they need to be successful?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Should I give my salespeople a specific price, or is a range OK?
  • What does a real price segment look like? What defines it?
  • What's the difference between defection detection and customer retention?
  • Why don't more B2B companies measure and utilize price elasticity?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • How to Crater a Market with Cost-Plus Pricing

    For one large manufacturer, cost-plus pricing was tantamount to malpractice. In this case study, learn how the lack of strategic pricing capability reduced the value of an entire market by over $1 billion.

    View This Case Study

  • Pricing Configured Products

    How do you price configured and customized products effectively? How do you ensure that your costs and margin minimums are covered? And how do you capture more of the value being delivered?

    View This Webinar

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

    View This Webinar