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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can product packaging be leveraged to increase profitability?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • Can you tell, in advance, whether a promotional discount will work?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Aren't people usually the root-causes behind most pricing problems?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • Are there other profitable growth drivers a pricing team could focus on?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Beyond Pricing to Make a Real Impact

    To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.

    View This Guide

  • Five Steps Toward Understanding Salespeople

    A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.

    View This Tutorial

  • Diagnosing Pricing Problems

    When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.

    View This Webinar

  • The Essence of Strategic Pricing

    It's easy to fill your to-do list with all sorts of tactical pricing tasks. But if you're only focusing on those, it's hard to generate significant results. View this recorded training seminar and learn about tackling the most powerful and effective aspects of real strategic pricing.

    View This Webinar