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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Can just measuring something cause it to improve?
  • What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
  • How do I know if my value messages are really "strategic"?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between defection detection and customer retention?
  • What types of attributes should we think about for price segmentation?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?

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  • Getting Your Salespeople to Price Better

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  • Are They a Price Buyer or a Poker Player?

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