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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Does price elasticity really exist in B2B markets?
  • How do I know if my value messages are really "strategic"?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • How does internal marketing relate to change management?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • How would we know which value packages or bundles make sense to create?
  • How can pricing skills be applied to other profitable problems?
  • Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Getting Them to Pay More

    How you get your customers to pay more without having to handhold every single transaction? In this session, learn how to influence willingness-to-pay consistently, systematically, and at-scale.

    View This Webinar

  • Comparing Pricing Budgets and Resources

    How do you know if your company is investing enough resources in pricing? In this research briefing, learn how your investments in pricing stack up to other companies in the PricingBrew community.

    View This Research

  • Getting the Top Job in B2B Pricing

    How do you become a Vice President of Pricing at a multi-billion dollar B2B company? A great first step is to get some advice from someone like Dick Braun, the Vice President of Strategic Pricing at Parker Hannifin.

    View This Interview

  • Being An Internal Pricing Consultant

    For pricing functions in B2B, frustration and conflict seem inevitable. But learn how a "consulting" mindset and approach can make driving improvement in B2B much easier...and far less frustrating.

    View This Webinar