Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What is a "Steady State" customer defection and how do I spot it?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Should we be able to command a price premium for every value-gap we identify?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can pricing analysts be taught the softer skills they need to be successful?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?