Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should I share the results of our marketing research with the sales team?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Are there other profitable growth drivers a pricing team could focus on?
• Why would a B2B customer defect if they are saying they're satisfied?
• What are the different buyer types we might be negotiating with?
• What are the growth paths that other pricing groups are taking?
• What's the difference between pricing analytics and optimization?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What types of attributes should we think about for price segmentation?