Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why would a B2B customer defect if they are saying they're satisfied?
• What role should lifetime value play in our pricing segmentation?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why don't more B2B companies measure and utilize price elasticity?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What are the growth paths that other pricing groups are taking?
• Can you tell, in advance, whether a promotional discount will work?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?