Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• How does internal marketing relate to change management?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How can pricing skills be applied to other profitable problems?
• What types of attributes should we think about for price segmentation?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What are the growth paths that other pricing groups are taking?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What are some good ways to talk about price/volume tradeoffs?