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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why are the early signs of customer defection so difficult to spot?
  • What role should lifetime value play in our pricing segmentation?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What’s the difference between “hard” and “soft” value-drivers?
  • Why are salespeople so quick to offer discounts?
  • Should I give my salespeople a specific price, or is a range OK?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How can product packaging be leveraged to increase profitability?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Developing Pricing People Into Business Leaders

    How do you develop great pricers and prepare them for other leadership positions in the company? In this interview, Greg Preuer discusses his team's intense, 48-week pricing training program.

    View This Interview

  • The Fundamentals of Multinational Pricing

    Multinational expansion often brings a massive increase in pricing complexity. In this session, we discuss how to cut through the complexities, focus on the fundamentals, and drive big performance improvements.

    View This Webinar

  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

    View This Webinar

  • Pricing Pilot Programs

    How do you get your company to accept new pricing approaches while maximizing your odd of success? In this session, learn how to leverage pilot programs and in-market trials to accelerate your progress.

    View This Webinar