Managing Your “Minimum Advertised Price” (or MAP)
20 Strategies, Tactics, Tips, and Suggestions for More Effective MAP Policies and Programs
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. MAP policies are not a panacea, but they can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Advancing Your Career in Pricing
There's never been a better time to be a B2B pricing professional. But when it comes to your career, you can’t just hope that good things will happen in the future. In this on-demand webinar, learn how to take charge and make good things happen.
View This Webinar -
Diagnosing Pricing Problems
When companies stop at a default diagnosis of, “Something’s wrong with the pricing,” they never identify and fix the true root-causes of the issues. In this on-demand webinar, learn how to identify the real root-causes behind pricing performance issues.
View This Webinar -
Building A Center Of Excellence Around Pricing
For many companies, the Pricing Center of Excellence model is finding favor over centralized pricing teams. This guide exposes the critical differences and steps to getting started with this popular model in your own organization.
View This Guide -
Better Product Management for Better Pricing
In this on-demand webinar, learn how leading pricing teams are influencing the pre-market decisions that can increase pricing pressure and limit the prices you can command in the market.
View This Webinar
Come Join Our Next Webinar
More Effective Cost-Plus Pricing
Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
