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Avoiding Guesswork in Value-Based Pricing

Learn the Two Step Process for Avoiding Mistakes and Making Your Value-Based Pricing Efforts More Accurate

Scratch the surface of many value-based pricing initiatives today and you’ll find a whole lot of guesswork. In this guide, you'll learn about the the only reliable way to gain a truly meaningful and actionable understanding of what customers and prospects actually value.

  • Learn how simple research can save time, increase adoption, and generate better results.
  • Learn about a straightforward two-step process that even experienced researchers miss.
  • Learn to sidestep four of the most common hurdles you could run into along the way.
  • Learn how one company used the process to refine their understanding of customer value.

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More Subscriber-Only Resources From Our Library

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

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  • How to Craft Effective Strategic Value Messages

    This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.

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  • The Pricing Practitioner's Primer on B2B Sales

    To be most effective in B2B environments, pricing professionals need to learn as much as they can about their sales function. In this on-demand webinar, learn more about aspects of sales people and processes that can affect pricing performance.

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  • Pricing Thru a Trade War

    When global trade tensions escalate, everything can become more difficult for B2B pricing teams. How do we navigate the turmoil without sacrificing our pricing integrity, our margins, or our own sanity?

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