Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Aren't people usually the root-causes behind most pricing problems?
• Should I give my salespeople a specific price, or is a range OK?
• How can product packaging be leveraged to increase profitability?
• Why is customer retention so much more important in B2B than in B2C?
• What are the growth paths that other pricing groups are taking?
• Are there other profitable growth drivers a pricing team could focus on?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What types of attributes should we think about for price segmentation?
• What role should lifetime value play in our pricing segmentation?