Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What role should lifetime value play in our pricing segmentation?
• If we spot a potential customer defection early enough, can we turn it around?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How does internal marketing relate to change management?
• Does price elasticity really exist in B2B markets?
• Aren't people usually the root-causes behind most pricing problems?
• Why don't more B2B companies measure and utilize price elasticity?
• Why would a B2B customer defect if they are saying they're satisfied?