Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Are there other profitable growth drivers a pricing team could focus on?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• What’s the difference between “hard” and “soft” value-drivers?
• What are the growth paths that other pricing groups are taking?
• What is a "Mix Shift" customer defection and how do I spot it?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• How can we see the customer spend that we aren't getting?
• Why is customer retention so much more important in B2B than in B2C?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?