Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Subscriber Question

Already a subscriber? Login

Subscribe and get immediate access to this question, full access to our research library, and much more...

Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How do I know if my value messages are really "strategic"?
  • Can you measure price elasticity through channels?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • Why is customer retention so much more important in B2B than in B2C?
  • How can pricing skills be applied to other profitable problems?
  • Should I give my salespeople a specific price, or is a range OK?
  • Should I share the results of our marketing research with the sales team?
  • What are some good next steps to take once we've gleaned some solid insights about our competitive set?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Does price elasticity really exist in B2B markets?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Managing Mix to Improve Pricing

    Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.

    View This Webinar

  • Boosting ASPs (Average Selling Prices) to Drive Profitability

    The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.

    View This Case Study

  • Reducing Losses to "No Decision"

    Studies have shown that companies can lose up to 40% of their forecasted deals to "no decision". In this on-demand webinar, learn strategic and tactical approaches for dealing with prospect inaction.

    View This Webinar

  • Pricing Process Improvement

    In this session, we discuss the critical differences between process types, how to use end-to-end process mapping for diagnostics and prioritization, pricing technology considerations, and common mistakes to avoid.

    View This Webinar