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Three Core Pricing Skills No One Talks About

Learn About Three Areas That Are Often Overlooked When It Comes to Pricing Skills

For many B2B companies today, increasing organizational knowledge around pricing is a priority. But this education can often be overly focused on many of the more tactical aspects of pricing and completely ignore some skills that are really important. In this guide, you'll learn:

  • The three areas that your key marketing, sales, and product people need to be knowledgeable and proficient in.
  • Why it's more important than ever to have a solid, fact-based understanding of your prospects and competitors.
  • How attempting to “fix” pricing issues by focusing on the price-points themselves can be detrimental to profitability.
  • The one skill the best pricing professionals possess that is easy to overlook and ignore...but possible to learn.

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More Subscriber-Only Resources From Our Library

  • Are They a Price Buyer or a Poker Player?

    It's easy to assume that when a buyer says they need a lower price, they really mean it. But making the wrong assumption can be very costly. Nelson Hyde explains how to tell when a buyer is bluffing.

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  • New Benchmarks for Pricing Excellence in B2B

    In our research, we’ve identified ten areas where “best practices” have been redefined; setting new benchmarks for pricing excellence in B2B. Use this self-assessment to see how your capabilities measure up.

    View This Research

  • Rethinking the "Pricing Journey"

    The “crawl, walk, run” approach used to be the standard for developing pricing capabilities in B2B. But that was 5-7 years ago, and a lot has changed since then. Read this provocative report to learn why you must rethink the pricing journey.

    View This Research

  • Pricing Services to Customer Value

    When you’re selling services or project work, it can be challenging to get customers to focus on the value being delivered or exchanged. In this recorded training seminar, learn how to improve revenue and margins when your offering is largely intangible.

    View This Webinar