17 Customer Insights for More Strategic Pricing

Understanding Your Buyers in Order to Create the Conditions for More Profitable Pricing Outcomes

Real strategic pricing is all about proactively creating the conditions under which better and more profitable pricing outcomes are the natural result. But with a mandate this broad and encompassing, where do you begin? In this guide, you will learn about:

• How making a concerted effort to utilize this type of information and insight creates competitive advantages.
• Seven key insights into buyers' views on their specific situation and their perceptions of marketplace.
• Six aspects of buyers' perspectives on the competitive landscape and the viable alternatives available.
• Four crucial insights into how buyers go about gathering the information they need to make purchasing decisions.