Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

17 Customer Insights for More Strategic Pricing

Understanding Your Buyers in Order to Create the Conditions for More Profitable Pricing Outcomes

Real strategic pricing is all about proactively creating the conditions under which better and more profitable pricing outcomes are the natural result. But with a mandate this broad and encompassing, where do you begin? In this guide, you will learn about:

  • How making a concerted effort to utilize this type of information and insight creates competitive advantages.
  • Seven key insights into buyers' views on their specific situation and their perceptions of marketplace.
  • Six aspects of buyers' perspectives on the competitive landscape and the viable alternatives available.
  • Four crucial insights into how buyers go about gathering the information they need to make purchasing decisions.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Selling Your Pricing Initiative

    Want to get your pricing initiative approved? In this on-demand webinar, learn how to structure and deliver your investment "case" in such a way that approval is almost a foregone conclusion.

    View This Webinar

  • Ten Signs Your Pricing Strategy Stinks

    There are so many factors at play in pricing that it can be difficult to know if your strategy is really effective or not. This simple self-assessment can help determine whether the odds are for or against your pricing strategy.

    View This Diagnostic

  • All About Price Optimization

    The term "price optimization" is being thrown around with such abandon these days that confusion, rather than clarity, is the more likely result. In this on-demand webinar, you'll learn what price optimization really is and how it works.

    View This Webinar

  • Managing Risk in B2B Pricing

    Whether real or perceived, it's always best to take a proactive approach to managing and mitigating risk in B2B pricing. In this session, learn how to mitigate pricing risks before they can manifest.

    View This Webinar