Developing a Winning Roadmap for Pricing Success
How to Create an Effective Plan for Making Pricing a More Valuable and Strategic Function
From our research, leading pricing functions go through key evolutionary phases in becoming more effective and strategic. To transform pricing into a truly effective and strategic function, good intentions simply aren't enough. You need a plan. Of course, crafting an effective pricing roadmap isn't easy and it requires a thoughtful approach. But that's where our research into leading pricing functions can be a big help. In this on-demand webinar, you'll learn about:
- The five main areas that your roadmap will need to address to be on-par with the leading pricing functions.
- How to leverage a "dual track" roadmap to ensure longer-term initiatives aren't falling through the cracks.
- Balancing the day-to-day, tactical requirements with the more powerful and strategic aspects of pricing.
- The top tips, suggestions, and "gotchas" to be aware of as you develop and execute your roadmap over time.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Price New Products
In this on-demand webinar, learn about three common types of new products that pricing teams are likely to encounter, and explore the core strategies and processes for dealing with the realities associated with them. Hint: "Best practice" is not always realistic.
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Leveraging the Power of Price Segmentation
In this Expert Interview, Paul Parsons discusses his experiences helping a number of distributors and manufacturers leverage the power of segmentation to boost their margins and profits.
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How to Break Out of Your Pricing Silo
In this expert interview, Mark Burton of Holden Advisors shares his latest insights and advice for getting beyond tactical analysis and taking your pricing department to the next level.
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Five Steps Toward Understanding Salespeople
A big part of pricing is influencing and motivating salespeople to price and discount more effectively. This guide helps you understand salespeople and learn what makes them tick.
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