Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Tutorial

Already a subscriber? Login

Subscribe and get immediate access to this tutorial, full access to our research library, and much more...

Selling Value More Confidently in Seven Steps

How to Give Sales the Confidence They Need to Communicate and Capture Value

To sell effectively, salespeople not only have to be confident in themselves, they also have to be confident in the value of the offerings they’re representing. In this tutorial, you will learn about:

  • Why a salesperson’s confidence in themselves is not enough to hold the line on discounting
  • Three reasons the sales team should be viewed as a primary audience for value messaging
  • Seven straightforward steps you can take without boiling the ocean or taking on too much
  • What you can expect to happen and what you need to watch out for as you move forward

This tutorial is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • A Modern Approach for Fixing a Costly Profit Leak

    We recently went through a virtual negotiation training program that can help close the massive skills gap between buyers and sellers. In this research brief, we share our impressions and recommendations.

    View This Research

  • Crucial B2B Pricing Concepts

    Pricing in a B2B environment is very different from pricing in consumer or retail settings. In this on-demand webinar, you'll learn about 12 ways B2B pricing is unique and 6 core pricing concepts that every B2B pricing person needs to understand inside and out.

    View This Webinar

  • 5 Pricing Trends You Can't Afford to Ignore

    From our unique vantage point, we've identified a number of larger trends that pricing teams need to be prepared for. In this on-demand webinar, we explore five of these trends and discuss the implications and ramifications.

    View This Webinar

  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar