Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Can just measuring something cause it to improve?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What’s the difference between “hard” and “soft” value-drivers?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• What is a "Steady State" customer defection and how do I spot it?
• What types of attributes should we think about for price segmentation?