Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• Are there other profitable growth drivers a pricing team could focus on?
• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• How does internal marketing relate to change management?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• What’s the difference between “hard” and “soft” value-drivers?
• How can product packaging be leveraged to increase profitability?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How can I tell if a customer is defecting early enough to do something about it?