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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What’s the difference between “hard” and “soft” value-drivers?
  • How do I know if my value messages are really "strategic"?
  • Should we be able to command a price premium for every value-gap we identify?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Does price elasticity really exist in B2B markets?
  • What are the different buyer types we might be negotiating with?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • What's the difference between defection detection and customer retention?
  • Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
  • What if our competitors are outperforming us on every value-driver that really matters?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Practical Price Sensitivity

    Best practice in elasticity-based price optimization can seem out-of-reach. So are there ways to tap into relative price sensitivities that are easier to implement, yet can still produce solid results?

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  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

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  • Pricing Psychology in B2B

    While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.

    View This Webinar

  • The B2B Pricing Capability Self-Assessment

    To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.

    View This Tool