Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
- What is a "Steady State" customer defection and how do I spot it?
- How do you "normalize" your pricing to something else?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- How would we know which value packages or bundles make sense to create?
- Should I give my salespeople a specific price, or is a range OK?
- What role should lifetime value play in our pricing segmentation?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- What's the difference between pricing analytics and optimization?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Delivering Answers to the Point of Sale
While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.
View This Tutorial -
Four Ways to Get More Out of Pricing Analytics
There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.
View This Guide -
Working With the C-Suite to Improve Pricing
A conversation with veteran pricing professional Lydia DiLiello about working more effectively with executive management.
View This Interview -
Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
View This Case Study
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