Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Can just measuring something cause it to improve?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
- Can pricing analysts be taught the softer skills they need to be successful?
- Can you measure price elasticity through channels?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Should we be able to command a price premium for every value-gap we identify?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- When conducting research interviews, how many should we try to conduct?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Pricing Psychology in B2B
While businesses do indeed have systems and policies to ensure greater rationality and consideration in purchasing, certain psychological factors can still have tremendous influence over price perceptions.
View This Webinar -
Boosting ASPs (Average Selling Prices) to Drive Profitability
The use of averages are as common in business as they are in sports. Average selling prices (ASPs), however, can hide a lot of profitable truths. In this case study, Peter Maniscalco reveals how one building materials company dug deeper to find profitable opportunities.
View This Case Study
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- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
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- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges

