Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- Does price elasticity really exist in B2B markets?
- Is speaking about loss avoidance really more powerful than highlighting upside gains?
- When conducting research interviews, how many should we try to conduct?
- What are the different buyer types we might be negotiating with?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Should I share the results of our marketing research with the sales team?
- How can product packaging be leveraged to increase profitability?
- Can just measuring something cause it to improve?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
Manage Your Customer Mix to Improve Profits
It's natural to assume that you need to raise your prices or lower your costs to improve gross margins. But there's another powerful variable in the equation that can help grow profits.
View This Tutorial -
Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Dealing with Pricing Complexity
How much complexity is enough to boost pricing performance and results? And how much is too much for the organization to handle and execute? In this session, we explore how to strike the right balance.
View This Webinar
Come Join Our Next Webinar
Future-Proofing Your Pricing Career
Adapting Skills to Thrive in a Rapidly Changing Pricing Environment
