Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What does a real price segment look like? What defines it?
- Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
- My company seems to love platitudes. How do I get others to focus on real messages?
- How can we see the customer spend that we aren't getting?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Should we be able to command a price premium for every value-gap we identify?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Why don't more B2B companies measure and utilize price elasticity?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- What's the difference between defection detection and customer retention?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
View This Guide -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
Neutralizing the Sales Team's Excuses
When sales reps fail to do what's expected, it's human nature to offer "explanations" beyond personal failing or expedience. Learn how Pricing can address the top "reasons" for poor price execution in the field.
View This Webinar
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Pricing and Offer Design
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