Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should we use current or potential LTV in our segmentation?
- Aren't people usually the root-causes behind most pricing problems?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- What is the average % lift reported by those using price elasticity to set prices?
- Should I share the results of our marketing research with the sales team?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Can pricing analysts be taught the softer skills they need to be successful?
- Can just measuring something cause it to improve?
- What's the difference between defection detection and customer retention?
- Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
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Avoiding Guesswork in Value-Based Pricing
Most value-based pricing initiatives aren't small undertakings--and shouldn't be left to trial and intuition. This guide outlines a proven research process that can get you started.
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Managing Mix to Improve Pricing
Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.
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Considerations for Pricing Through Channels
How do you get your arms around the various players in the channel and manage the links in the distribution chain? In this interview, we discuss channel pricing with Peter Maniscalco, a Senior Manager of Pricing at a major IT Products and Services company.
View This Interview
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