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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Should we use current or potential LTV in our segmentation?
  • Aren't people usually the root-causes behind most pricing problems?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Should I share the results of our marketing research with the sales team?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • Can just measuring something cause it to improve?
  • What's the difference between defection detection and customer retention?
  • Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?

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