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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What is a "Steady State" customer defection and how do I spot it?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Should I share the results of our marketing research with the sales team?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • Why is accurate price segmentation so important?
  • What types of attributes should we think about for price segmentation?
  • How can I tell if a customer is defecting early enough to do something about it?
  • What's the difference between pricing analytics and optimization?

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

    View This Webinar

  • How to Explain Price Segmentation to Others

    As powerful as it is, price segmentation can sometimes be difficult for people outside of pricing to understand. This tutorial simplifies the concepts so that just about anyone can understand this important and foundational concept.

    View This Tutorial