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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What does a real price segment look like? What defines it?
  • How does internal marketing relate to change management?
  • How can pricing skills be applied to other profitable problems?
  • Should we be able to command a price premium for every value-gap we identify?
  • Can just measuring something cause it to improve?
  • What's the difference between defection detection and customer retention?
  • If we have people with lots of experience in the industry, do we really need to conduct marketing research?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Why are salespeople so quick to offer discounts?
  • How do I know if my value messages are really "strategic"?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • Driving Consistent Price Execution

    Every B2B pricing team wants to ensure that their sales team is consistently applying the appropriate pricing levels and policies. How do you make it happen? What do you need to know?

    View This Webinar

  • Advancing Your Career in Pricing

    There's never been a better time to be a B2B pricing professional. But when it comes to your career, you can’t just hope that good things will happen in the future. In this on-demand webinar, learn how to take charge and make good things happen.

    View This Webinar