Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• Should I share the results of our marketing research with the sales team?
• Should I give my salespeople a specific price, or is a range OK?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• Why are the early signs of customer defection so difficult to spot?
• Can just measuring something cause it to improve?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• Can you tell, in advance, whether a promotional discount will work?