Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Can you tell, in advance, whether a promotional discount will work?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• Why is accurate price segmentation so important?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• What's the difference between pricing analytics and optimization?
• Should I share the results of our marketing research with the sales team?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Does price elasticity really exist in B2B markets?