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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Why is customer retention so much more important in B2B than in B2C?
  • Why are salespeople so quick to offer discounts?
  • Aren't pricing outliers always a bad thing?
  • I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
  • Aren't people usually the root-causes behind most pricing problems?
  • Should we be able to command a price premium for every value-gap we identify?
  • What is the average % lift reported by those using price elasticity to set prices?
  • When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • What’s the difference between “hard” and “soft” value-drivers?

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