Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Should I share the results of our marketing research with the sales team?
- How do I know if my value messages are really "strategic"?
- How can we get ahold of competitors' price lists?
- Can just measuring something cause it to improve?
- What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
- How would we know which value packages or bundles make sense to create?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
- Can you measure price elasticity through channels?
- What's the difference between pricing analytics and optimization?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Competitive Insights for More Strategic Pricing
To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.
View This Guide -
Pricing Through Uncertainty
As pricing pros, we're expected to make weighty decisions with imperfect information. How do we "illuminate" the landscape a bit? What steps can we take to reduce the ambiguity, uncertainty, and risk?
View This Webinar -
Managing Mix to Improve Pricing
Product and customer mix have an incredible amount of influence over every aspect of your performance. In this on-demand webinar, learn how to get proactive about "rigging" your mix to your advantage.
View This Webinar -
17 Customer Insights for More Strategic Pricing
Having a better understanding of your buyers can help make profitable pricing outcomes the natural result. This guide reveals 17 powerful customer insights that are proven to be beneficial for creating advantageous pricing conditions.
View This Guide
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Pricing and Offer Design
How to Boost Price Realization By Crafting More Compelling Offers
