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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can I tell if a customer is defecting early enough to do something about it?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • What are some good ways to talk about price/volume tradeoffs?
  • Why are the early signs of customer defection so difficult to spot?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • How can we see the customer spend that we aren't getting?
  • What if our competitors are outperforming us on every value-driver that really matters?
  • Does price elasticity really exist in B2B markets?
  • Why are salespeople so quick to offer discounts?
  • What if our top-selling salesperson is the worst at hitting target prices and margins?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Competitive Insights for More Strategic Pricing

    To avoid unnecessary pricing battles, you need to have a deep understanding of your competitors and their approaches to pricing. This guide shows you how to gain the strategic insights you need.

    View This Guide

  • Getting Started in B2B Pricing

    This 8-part course focuses on the critical concepts that B2B pricing professionals need to know. Whether you're trying to figure out where to begin or just want to ensure everyone on your team understands the fundamentals, this course can help.

    View This Tutorial

  • Tales from the Trenches in B2B Pricing

    Pricing improvement in B2B can be a messy affair. In this on-demand webinar, glean insights from ten cautionary case studies so you don't repeat the same mistakes and miscalculations.

    View This Webinar

  • Building a Better Bid Desk

    Large bids and quotes can have huge impacts on everything from revenue and profit to capacity utilization and strategic positioning. In this on-demand training session, learn strategies and tactics for improving the effectiveness of your bid desk.

    View This Webinar