Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• What is a "Steady State" customer defection and how do I spot it?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• What does a real price segment look like? What defines it?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• How can I tell if a customer is defecting early enough to do something about it?
• What are some good ways to talk about price/volume tradeoffs?
• What's the difference between pricing analytics and optimization?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?