Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is the average % lift reported by those using price elasticity to set prices?
• What’s the difference between “hard” and “soft” value-drivers?
• Should we be able to command a price premium for every value-gap we identify?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Can you measure price elasticity through channels?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• What are the different buyer types we might be negotiating with?
• Why are salespeople so quick to offer discounts?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?