Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How can pricing skills be applied to other profitable problems?
• Why would a B2B customer defect if they are saying they're satisfied?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What role should lifetime value play in our pricing segmentation?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Can just measuring something cause it to improve?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Are there downsides to grandfathering existing SaaS subscribers into their current pricing levels when we raise prices for newbies?
• Why are salespeople so quick to offer discounts?
• Aren't pricing outliers always a bad thing?