Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Aren't pricing outliers always a bad thing?
- I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
- How can I tell what a customer's real agenda is and identify what type of buyer they really are?
- Are there other profitable growth drivers a pricing team could focus on?
- What types of attributes should we think about for price segmentation?
- When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
- Can just measuring something cause it to improve?
- How would we know which value packages or bundles make sense to create?
- Why don't more B2B companies measure and utilize price elasticity?
- Should I share the results of our marketing research with the sales team?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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How to Craft Effective Strategic Value Messages
This tutorial shows you how to get beyond the platitudes and develop compelling messages that get prospects to view your offerings as being different, better than the alternatives, and worth the price.
View This Tutorial -
Pricing for Profitable Growth
As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.
View This Webinar -
Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
View This Case Study -
The B2B Pricing Capability Self-Assessment
To help identify areas for improvement and help gauge the competitiveness of your company's strategic and tactical pricing capabilities, simply answer the 52 questions in this straightforward self-assessment as truthfully and objectively as possible.
View This Tool
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