Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why is customer retention so much more important in B2B than in B2C?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• How do you "normalize" your pricing to something else?
• Should I share the results of our marketing research with the sales team?
• We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
• Should we announce price increases to customers whose pricing is actually being grandfathered and NOT increased?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• What are some good ways to talk about price/volume tradeoffs?
• What if our competitors are outperforming us on every value-driver that really matters?
• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?