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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
  • What are the different buyer types we might be negotiating with?
  • Why is customer retention so much more important in B2B than in B2C?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Why would a B2B customer defect if they are saying they're satisfied?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • What is the average % lift reported by those using price elasticity to set prices?
  • Should I share the results of our marketing research with the sales team?
  • What types of attributes should we think about for price segmentation?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

    View This Diagnostic

  • Using Pricing Analysis to Drive More Growth

    Pricing analysis capabilities are usually only focused on pricing. But pricing isn't the only thing the analytical processes and underlying data can be used for. In this on-demand webinar, you will learn how answering other powerful questions can increase your impact and internal profile.

    View This Webinar

  • Dynamic Price Segmentation

    How do you build a price segmentation model that aligns to deal-by-deal price sensitivities while still being manageable? In this session, we illustrate why dynamic, attribute-based segmentation is best practice.

    View This Webinar

  • How to Get More Aligned With Sales

    Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.

    View This Tutorial