Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Why are the early signs of customer defection so difficult to spot?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• My company seems to love platitudes. How do I get others to focus on real messages?
• Why is accurate price segmentation so important?
• Should we be able to command a price premium for every value-gap we identify?
• How would we know which value packages or bundles make sense to create?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Can just measuring something cause it to improve?
• What types of attributes should we think about for price segmentation?