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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • How can pricing skills be applied to other profitable problems?
  • How do I know if my value messages are really "strategic"?
  • How can I tell what a customer's real agenda is and identify what type of buyer they really are?
  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • Why is customer retention so much more important in B2B than in B2C?
  • When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What are the different buyer types we might be negotiating with?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Fixing the Causes of Rogue Salespeople

    It's all too easy to observe rampant discounting in the field and conclude that "rogue" salespeople are the source of the problem. In this expert interview, Paul Hunt exposes the real problems behind rampant discounting in the field.

    View This Interview

  • Leveraging Peer Pressure to Improve Pricing

    This tutorial provides insight into salespeople's behavior and outlines an effective game plan for motivating your sales team to police themselves and close more deals at their target prices.

    View This Tutorial

  • Preventing Bad Deals Before They Happen

    Thanks to analytical toolsets, it's easy to identify deals that weren't priced properly. But after-the-fact corrective actions do little to prevent outliers from happening again. This diagnostic shows you how to uncover and address the true root causes behind bad deals.

    View This Diagnostic

  • The Fundamentals of Pricing Intelligence

    In pricing, it's easy to feel like you're making decisions in a vacuum. But there are many powerful sources of pricing intelligence you can leverage. In this on-demand webinar, learn how to design and implement systems for tapping into those sources of intelligence and how best to respond.

    View This Webinar