Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- How do I know if my value messages are really "strategic"?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
- What are the growth paths that other pricing groups are taking?
- What if the root-causes are in an area that I don't have a lot of lot influence over?
- Should it concern us that customers haven't ever considered the value-drivers we've identified?
- Can you measure price elasticity through channels?
- Why don't more B2B companies measure and utilize price elasticity?
- What is the average % lift reported by those using price elasticity to set prices?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Identifying Three Types of Customer Defection
This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.
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How to Structure Pricing Functions
The structure of your pricing function can have major ramifications for years to come. In this on-demand webinar, learn effective approaches and considerations for structuring your pricing organization.
View This Webinar -
Identifying the Right Unit of Value for Pricing
Simple pricing structures can hurt revenues and profits when they fail to align customer value and costs. This case study demonstrates how to identify the right "unit of value" for both pricing and costing purposes.
View This Case Study -
Assessing Your Pricing Capabilities
While you might think your pricing capabilities are pretty good, how do you really know? How can you tell? In this on-demand webinar, learn how to leverage "3 P" assessments to figure out where you're at and where you need to improve.
View This Webinar
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