Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Isn't the point of analytics all about identifying outliers and taking action to make sure they don't happen again?
• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What's the difference between defection detection and customer retention?
• My company seems to love platitudes. How do I get others to focus on real messages?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?
• How do I know if my value messages are really "strategic"?