Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• What is a "Steady State" customer defection and how do I spot it?
• I'm tired of policing my sales team and playing "bad cop" on every deal. Any suggestions?
• What is a "Mix Shift" customer defection and how do I spot it?
• What's the difference between defection detection and customer retention?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• Why is accurate price segmentation so important?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should I share the results of our marketing research with the sales team?