Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What is a "Steady State" customer defection and how do I spot it?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
• Should we use current or potential LTV in our segmentation?
• Why is accurate price segmentation so important?
• What is a "Mix Shift" customer defection and how do I spot it?
• Are there other profitable growth drivers a pricing team could focus on?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?