Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What's the difference between defection detection and customer retention?
• Should we use current or potential LTV in our segmentation?
• Why are the early signs of customer defection so difficult to spot?
• Can pricing analysts be taught the softer skills they need to be successful?
• How can product packaging be leveraged to increase profitability?
• If we spot a potential customer defection early enough, can we turn it around?
• My company seems to love platitudes. How do I get others to focus on real messages?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• How can I tell what a customer's real agenda is and identify what type of buyer they really are?
• Why is customer retention so much more important in B2B than in B2C?