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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Our research interviews were really informative. Do we really need to conduct a broader research survey now?
  • If we spot a potential customer defection early enough, can we turn it around?
  • What if our whole analytics initiative is built around giving end-users the ability to slice-and-dice data for themselves?
  • What are the growth paths that other pricing groups are taking?
  • How can product packaging be leveraged to increase profitability?
  • What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
  • Should it concern us that customers haven't ever considered the value-drivers we've identified?
  • Why are the early signs of customer defection so difficult to spot?
  • Are there other profitable growth drivers a pricing team could focus on?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?

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