Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Our research interviews were really informative. Do we really need to conduct a broader research survey now?
• What is a "Steady State" customer defection and how do I spot it?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• How do you "normalize" your pricing to something else?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Why are salespeople so quick to offer discounts?
• Should I give my salespeople a specific price, or is a range OK?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• How can we get ahold of competitors' price lists?