From Tactical to Strategic Pricing
How to Reduce the Firefighting and Become a More Strategic Pricing Function
Many of the pricing teams we interact with seem to be stuck. On the one hand, they know they need to focus on more strategic pursuits. But on the other hand, they're so mired in tactical grunt work and daily firefights that they never seem to make much progress. Beyond the sheer frustration of living with this dynamic, there's also a massive opportunity cost. So how have other pricing teams managed to make the transition? What steps did they take to become a much more strategic function? In this on-demand webinar, you'll learn about:
- Simple steps that others have taken to create the "space" for more strategic pricing endeavors.
- Selecting the right strategic priorities for your business situation and mix of available resources.
- Driving meaningful progress and producing results that warrant going further and doing more.
- How and when to talk about what you're doing, the results you've produced, and what's next.
This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Getting Beyond Pricing to Make a Real Impact
To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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The Fundamentals of Effective Subscription Pricing
With subscriptions, the first order is just a fraction of the business you hope to get over time. So how do you do get the pricing right? In this recorded webinar, learn the processes, practices, and measures that can boost subscription pricing effectiveness.
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Using a Cost-Plus Mindset to Your Advantage
An edgy case study that exposes how one company got "creative" to improve profitability without having to change their sales team's ingrained cost-plus pricing behaviors.
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Turn the Simplest Pricing Formula Into a More Strategic Pricing Tool
