Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Understanding How B2B Pricing Is Different

Exploring, Understanding, and Embracing Five Critical Differences Between B2B and B2C Pricing

It's easy to believe that pricing is a generalized discipline where the basics are the same whether the buyer is a consumer or a business. But when the differences between B2B and B2C pricing aren't fully understood, there can be dire consequences. In this guide, you'll learn:

  • The 5 key differences between B2B and B2C pricing that many people fail to recognize.
  • Why B2B pricing often has the data and potential that B2C pricers can only dream of.
  • How negotiation is such a powerful aspect of B2B pricing and why your pricing efforts should exploit it.
  • The reason why B2C concepts applied to B2B can be like giving the wrong medication to a patient.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Price Segmentation Self-Assessment

    Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.

    View This Tool

  • Addressing Top Pricing Questions in the Crisis

    Since the crisis began, we've seen a marked increase in questions to the Journal's Help Desk. In this on-demand session, we cover the most broadly-applicable questions and themes with the most significant ramifications.

    View This Webinar

  • Where Should the Pricing Function Be Located?

    Should Pricing report directly to the CEO? Should it be located in Sales, Marketing, Product, or Finance? While none of these organizational locations is perfect, through our research, we've been able to identify and document some of the common pros and cons associated with each location.

    View This Research

  • Can You Benefit from Better Deal Management?

    Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.

    View This Guide