Understanding How B2B Pricing Is Different
Exploring, Understanding, and Embracing Five Critical Differences Between B2B and B2C Pricing
It's easy to believe that pricing is a generalized discipline where the basics are the same whether the buyer is a consumer or a business. But when the differences between B2B and B2C pricing aren't fully understood, there can be dire consequences. In this guide, you'll learn:
- The 5 key differences between B2B and B2C pricing that many people fail to recognize.
- Why B2B pricing often has the data and potential that B2C pricers can only dream of.
- How negotiation is such a powerful aspect of B2B pricing and why your pricing efforts should exploit it.
- The reason why B2C concepts applied to B2B can be like giving the wrong medication to a patient.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
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Making Price Increases Stick
Rolling out a price increase is no guarantee that you'll actually get what you want. So how do you reduce the uncertainty and make your price increases "stick" to the degree you need?
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To be effective in B2B pricing, you have to be able influence all of the different functional groups involved. This guide exposes how to influence the upstream decisions that can ultimately make or break your pricing efforts.
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