Understanding How B2B Pricing Is Different
Exploring, Understanding, and Embracing Five Critical Differences Between B2B and B2C Pricing
It's easy to believe that pricing is a generalized discipline where the basics are the same whether the buyer is a consumer or a business. But when the differences between B2B and B2C pricing aren't fully understood, there can be dire consequences. In this guide, you'll learn:
- The 5 key differences between B2B and B2C pricing that many people fail to recognize.
- Why B2B pricing often has the data and potential that B2C pricers can only dream of.
- How negotiation is such a powerful aspect of B2B pricing and why your pricing efforts should exploit it.
- The reason why B2C concepts applied to B2B can be like giving the wrong medication to a patient.
This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding the Pitfalls of Price Segmentation
In this expert interview, Barrett Thompson provides insight into the common problems and pitfalls to avoid when developing price segmentation models in B2B environments.
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The Price Segmentation Self-Assessment
Simply answer the questions in this self-assessment (objectively) to gauge the likely quality, accuracy, and efficacy of your price segmentation model. You can assess overall quality, as well as pinpoint specific opportunities for improvement.
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Can You Benefit from Better Deal Management?
Horror stories of unprofitable or poorly managed deals seem to be all too common in B2B. In this guide by Elliot Yama, learn the common causes of bad deals and four signs that your deal management process is lacking.
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Revamping Sales Comp to Improve Pricing
In this on-demand webinar, you'll learn about the pros and cons of various approaches for infusing pricing performance into your sales compensation plan to reduce unnecessary discounting and boost profitability.
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