Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Understanding How B2B Pricing Is Different

Exploring, Understanding, and Embracing Five Critical Differences Between B2B and B2C Pricing

It's easy to believe that pricing is a generalized discipline where the basics are the same whether the buyer is a consumer or a business. But when the differences between B2B and B2C pricing aren't fully understood, there can be dire consequences. In this guide, you'll learn:

  • The 5 key differences between B2B and B2C pricing that many people fail to recognize.
  • Why B2B pricing often has the data and potential that B2C pricers can only dream of.
  • How negotiation is such a powerful aspect of B2B pricing and why your pricing efforts should exploit it.
  • The reason why B2C concepts applied to B2B can be like giving the wrong medication to a patient.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Influencing Internal Pricing Negotiations

    In B2B, the most costly pricing negotiations often take place within the confines of our own organizations. In this guide, you'll learn the top 10 strategies for negotiating better pricing outcomes with others inside your company.

    View This Guide

  • Isolating the Impacts of Price, Volume, Cost and Mix

    Using this straightforward tool, you can finally put an end to the second guessing and skepticism by isolating and quantifying the contributions of price, volume, cost and mix to period-over-period revenue and margin differences.

    View This Tool

  • Managing Multichannel Pricing

    In this on-demand webinar, you'll learn about market mapping, MAP policies, and other tactics and tips for minimizing the potential for channel conflict, reputational damage, and margin erosion.

    View This Webinar

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar