PricingBrew

Subscriber-Only Express Guide

Already a subscriber? Login

Subscribe and get immediate access to this guide, full access to our research library, and much more...

Understanding How B2B Pricing Is Different

Exploring, Understanding, and Embracing Five Critical Differences Between B2B and B2C Pricing

It's easy to believe that pricing is a generalized discipline where the basics are the same whether the buyer is a consumer or a business. But when the differences between B2B and B2C pricing aren't fully understood, there can be dire consequences. In this guide, you'll learn:

  • The 5 key differences between B2B and B2C pricing that many people fail to recognize.
  • Why B2B pricing often has the data and potential that B2C pricers can only dream of.
  • How negotiation is such a powerful aspect of B2B pricing and why your pricing efforts should exploit it.
  • The reason why B2C concepts applied to B2B can be like giving the wrong medication to a patient.

This guide is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • The Competitor Assessment Scorecard

    Competitor Assessment Scorecard Splash

    Use this scorecard to assess your competitors relative to each other and yourself on the various elements of the Triangulated Competitive Audit.

    View This Tool
  • The Fundamentals of Price Segmentation

    Fundamentals of Price Segmentation Splash

    In this recorded training seminar, we explain the concept of price segmentation and why it's such a powerful and important tool. We explore the essential process and even walk through a step-by-step exercise, building an example price segmentation model from scratch.

    View This Webinar
  • How to Get More Aligned With Sales

    tut_five steps to get more aligned with sales

    Taking a purposeful approach toward aligning more closely with the sales team can reap great rewards for pricing results. Learn five straightforward steps toward fostering a better working relationship with integrity.

    View This Tutorial
  • Boosting the Pricing Team's Influence

    Pricing Influence Webinar Splash

    How can a B2B pricing team improve results when they don't control all the cooks in the kitchen? How can they be heard when others don't have to listen? In this session, learn the science of influence and persuasion.

    View This Webinar