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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Should we be able to command a price premium for every value-gap we identify?
  • What if the root-causes are in an area that I don't have a lot of lot influence over?
  • How would we know which value packages or bundles make sense to create?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • How can we get ahold of competitors' price lists?
  • What's the difference between defection detection and customer retention?
  • My company seems to love platitudes. How do I get others to focus on real messages?
  • Aren't people usually the root-causes behind most pricing problems?
  • Any tips for getting others in our company on-board with conducting more rigorous competitive analysis?
  • What's the difference between pricing analytics and optimization?

This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

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More Subscriber-Only Resources From Our Library

  • Identifying Three Types of Customer Defection

    This video guide shows how to identify the early signs of three costly types of customer defection and how to take action before it's too late to turn it around.

    View This Diagnostic

  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar

  • Pros & Cons of Different Pricing Locations

    To help guide your decision about where to locate a dedicated Pricing function in your business, we've compiled this reference table outlining four typical locations, the rationale for each location, as well as the top pros and cons that have been reported.

    View This Tool

  • Managing Successful Pricing Projects

    Bringing new pricing initiatives to fruition in established B2B companies is rarely a cakewalk. So, how do we manage our pricing projects to maximize our odds of success and minimize the chance of failure?

    View This Webinar