Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
• What’s the difference between “hard” and “soft” value-drivers?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?
• Should I give my salespeople a specific price, or is a range OK?
• Can pricing analysts be taught the softer skills they need to be successful?
• Can just measuring something cause it to improve?
• Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
• What are some good ways to talk about price/volume tradeoffs?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• Why would a B2B customer defect if they are saying they're satisfied?