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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

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  • Does price elasticity really exist in B2B markets?
  • Aren't people usually the root-causes behind most pricing problems?
  • Should I give my salespeople a specific price, or is a range OK?
  • Aren't pricing outliers always a bad thing?
  • Why are the early signs of customer defection so difficult to spot?
  • How can I tell if a customer is defecting early enough to do something about it?
  • Are there other profitable growth drivers a pricing team could focus on?
  • Should we use current or potential LTV in our segmentation?
  • What's the difference between defection detection and customer retention?
  • What are some good ways to talk about price/volume tradeoffs?

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