Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Why are salespeople so quick to offer discounts?
- What does a real price segment look like? What defines it?
- Why are the early signs of customer defection so difficult to spot?
- My company seems to love platitudes. How do I get others to focus on real messages?
- What's the difference between defection detection and customer retention?
- When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
- What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
- When pricing and quoting based on customers' projected volumes for the coming year, how do we protect ourselves against them falling short and not earning the price?
- How can I tell if a customer is defecting early enough to do something about it?
- Why don't more B2B companies measure and utilize price elasticity?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Avoiding Mistakes in Customer Profitability Management
For most B2B companies, it's important to maximize the value of every customer you get. But customer profitability management is full of land mines that need to be avoided.
View This Guide -
When to Choose Profit, Revenue, or Both
As pricing people in B2B, we all have to deal with the "corporate schizophrenia" around revenue versus profit. In this conversation with Lydia DiLiello, we discuss how pricing teams can best deal with this oftentimes frustrating dynamic.
View This Interview -
Developing Pricing Leaders
How do we develop the next generation of pricing leaders? How do we equip our team members to take on more responsibility? And how do we do it all as a matter of course rather than as an afterthought?
View This Webinar -
"Better" Practices for Pricing Improvement
That lofty place of "best practice" can sometimes seem very far away. Fortunately, pricing has so much power that amazing results can be generated by just getting "better." In this webinar, learn how to adapt best practices in less than ideal situations.
View This Webinar
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
