Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Getting Them to Pay More

Understanding and Influencing Customers' Willingness-to-Pay Systematically and At Scale

Because pricing has such an outsized influence on profitability, getting your customers to pay even just a little bit more can give your bottom line a tremendous boost. That much is somewhat obvious to most pricing practitioners. What isn't quite so obvious is how you actually make it happen without having to handhold every single transaction. How do you influence willingness-to-pay consistently, systematically, and at-scale? In this on-demand webinar, you'll learn about:

  • The myths and misconceptions about willingness-to-pay that often lead people astray.
  • How buyers evaluate prices and decide whether they are reasonable and appropriate.
  • The strategic approaches that can play to your strengths and rig the game in your favor.
  • Which elements you should prioritize to maximize your leverage and effectiveness.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Proving the Value of the Pricing Function

    Executives understand the value of functions like sales, marketing, and finance---but pricing often has to justify their very existence, over and over again. In this recorded training seminar, learn how to demonstrate the results and metrics that can earn you a seat at the big table.

    View This Webinar

  • Do European Companies Really Price Better?

    In this informative interview, Per Sjofors, the founder and CEO of Atenga, defends his bold assertion that European companies lead US companies in the development of pricing capabilities and processes.

    View This Interview

  • Dealing with Price Exceptions

    For many teams, their exception-handling processes are a significant and ongoing source of frustration and inefficiency. So how should you go about improving these critical processes?

    View This Webinar

  • Delivering No-Brainer Pricing Guidance

    While equipping sales reps with accurate pricing guidance is a priority for many, it's hard to get right. In this session, learn seven key ingredients to deliver guidance your salespeople will actually use.

    View This Webinar