PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

How to Price Big Deals

Balancing the Risks and Opportunities When Pricing Large Bids and Contracts

With big deals and large contracts, pricing practitioners often find themselves thrust into a virtual pressure cooker. The magnitude of these deals draws much more internal attention and scrutiny. And everyone can be so focused on the potential upsides that they're blinded to the strategic and financial risks. So, how do you balance these pressures? How do you put your best foot forward price-wise, while ensuring profitability, mitigating risk, and avoiding future regret and finger-pointing? In this on-demand webinar, you'll learn about:

  • Strategies and tactics for dealing with the internal baloney that will surely come your way.
  • Cutting through the haze of each "totally unique situation" to find relevant comparables.
  • The sneaky (but effective) negotiation strategies you should watch out for and guard against.
  • Developing "deal envelopes" to provide last-mile flexibility while protecting profitability.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • Helping Sales Win (Without Losing)

    Sales teams are under constant pressure to "win the business." How can B2B pricing teams help their sales teams compete more effectively without becoming the department of “no” or “okay fine, whatever”?

    View This Webinar
  • Pricing for Profitable Growth

    As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.

    View This Webinar
  • How Strict Pricing Enforcement Killed a Product

    Strict enforcement of pricing policies can seem like a great idea. But this comical case study sheds some light on the perils of enforcing policies that are lacking (and somewhat ridiculous).

    View This Case Study
  • There's More to Profit Than Price

    For many pricing teams, expanding their perspectives from "pricing" to "profitability" is the key to maximizing effectiveness. In this on-demand training session, we expose and explore five of the other powerful growth levers that really matter in B2B environments.

    View This Webinar