Are They a Price Buyer or a Poker Player?
Nelson Hyde Explains on How to Tell When a Buyer Is Bluffing About Needing a Lower Price
It's easy to assume that when a buyer says they need a lower price, they really mean it. But while it may be easy, this assumption is also extremely costly --- because very often, the buyer is actually bluffing. In this expert interview with Nelson Hyde, you will learn:
- The tell-tale signs, characteristics, and behaviors that can help you identify Poker Players and true Price Buyers.
- Straightforward strategies and techniques for calling a Poker Player's bluff and getting them to show their hand.
- Three ways that misidentification of Poker Players and Price Buyers can hurt you---now and into the future.
- Proven methods for arming your salespeople with the knowledge they need to negotiate deals with confidence.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
B2B eCommerce Pricing Practices
Market dynamics have kicked B2B ecommerce trends into high gear. In this session, we dispel eight myths of B2B ecommerce and explore ten critical strategic pricing principles you'll want to embrace.
View This Webinar -
How Many B2B Sales Teams Lack Negotiation Skills?
We wanted to better understand the extent to which B2B sales teams were taking steps to develop and maintain skills in negotiation. Explore what we learned in this Research Brief, complete with helpful charts and analysis.
View This Research -
Managing Your "Minimum Advertised Price"
Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.
View This Guide -
Pricing for Profitable Growth
As the clouds of uncertainty begin to part there will be a massive push for revenue growth and market expansion. The challenge for pricing teams is to support the growth imperative while protecting profit performance.
View This Webinar

Why Subscribe?
When you join your peers and become a PricingBrew Journal subscriber, you get immediate access to this interview as well as all of these other features:
- Training WebinarsDozens of on-demand webinars covering crucial pricing topics with new webinars every few weeks
- On-Demand LibraryA searchable library of hundreds of concise guides, tutorials, cases, assessments, and research reports
- Expert InterviewsLearn from others in pricing who’ve “Been There and Done That” through our Expert Interview Series
- Help DeskAsk our team of analysts for advice, insights, and perspectives on your specific pricing challenges