Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• Should we use current or potential LTV in our segmentation?
• Can you measure price elasticity through channels?
• What are the different buyer types we might be negotiating with?
• Why don't more B2B companies measure and utilize price elasticity?
• Can you tell, in advance, whether a promotional discount will work?
• What does a real price segment look like? What defines it?
• Can just measuring something cause it to improve?
• What’s the difference between “hard” and “soft” value-drivers?
• My company seems to love platitudes. How do I get others to focus on real messages?
• When conducting research interviews, how many should we try to conduct?