Dismantling Mid-Market Pricing Myths
Exploring Common and Costly Myths and Misconceptions about Pricing Technology
When it comes to pricing and pricing technology, we here at the PricingBrew Journal have observed that far too many small- and medium-sized companies are still being held back by a number of outdated notions and misconceptions. In this Expert Interview, we talk to Jared Wiesel of Revenue Analytics about his work helping mid-market companies get past the various myths and misconceptions to begin leveraging the power of pricing technology.
This interview is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
-
The Functional Area Cheat Sheet
A quick overview of the common ways different internal groups can have an effect on pricing outcomes and suggestions for how you might be able to diplomatically help them help you.
View This Tool -
Why Pricing Initiatives Fail
In B2B, some pricing initiatives just don’t work out as planned—they either struggle to produce worthwhile results or they fail outright. So, how do we avoid making the same mistakes that have derailed other initiatives?
View This Webinar -
Visual Aids for Explaining Price Segmentation
Use this example visual presentation to inspire and aid your efforts in explaining the concepts of price segmentation to others inside your organization.
View This Tool -
The Fundamentals of Value-Based Pricing
Value-based pricing is like any other business practice in that most of the power comes from mastering the fundamentals. In this on-demand webinar, learn the core concepts and essential processes that generate the most bang for the buck.
View This Webinar
Come Join Our Next Webinar
Managing Risk in B2B Pricing
How to Be More Proactive in Mitigating Real and Perceived Pricing Risks
