Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What are some good ways to talk about price/volume tradeoffs?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• Why are the early signs of customer defection so difficult to spot?
• What types of attributes should we think about for price segmentation?
• What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
• Should I share the results of our marketing research with the sales team?
• Does price elasticity really exist in B2B markets?
• Aren't people usually the root-causes behind most pricing problems?
• How can product packaging be leveraged to increase profitability?
• What have other groups experienced when trying to link pricing performance to sales commissions? What have they done? And how successful has it been?