Pricing Best Practices, Research Reports, Training Courses and Webinars

PricingBrew

Subscriber-Only On-Demand Webinar

Already a subscriber? Login

Subscribe and get immediate access to this webinar, full access to our research library, and much more...

Making Sense of Artificial Intelligence for B2B Pricing

Cutting Through the Hype to Deliver Tangible Pricing Performance Gains

With any new technological innovation, it's easy to feel overwhelmed by the torrent of buzzwords, esoteric jargon, and hyperbolic claims. While the "hype cycle" is certainly in high gear, there's little doubt that artificial intelligence will impact, disrupt, and transform nearly every aspect of commercial operations. So how do we cut through the noise and separate the hype from the reality? And how do we harness AI to generate improved pricing results and business outcomes---without first getting a PhD in data science? In this on-demand webinar, you'll learn about:

  • The different "flavors" of AI and how they relate to technologies we're already familiar with.
  • How these innovations are accessed and what they mean for our role as pricing practitioners.
  • Some of the most costly mistakes and damaging missteps we should avoid as we move forward.
  • A dozen highly impactful use-cases and applications for artificial intelligence in B2B pricing.

This webinar is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.

Subscribe & Get Access

More Subscriber-Only Resources From Our Library

  • How to Advance Your Career in B2B Pricing

    In this day and age, you can’t just expect things to happen, you have to make things happen. This tutorial explains eight different "plays" to effectively manage and advance your career in pricing.

    View This Tutorial

  • Timing Your Pricing Actions for Success

    The timing of your pricing actions can greatly influence how those actions are perceived and received. In this Express Guide, learn how to time your pricing actions to minimize conflict and maximize acceptance.

    View This Guide

  • Managing Your "Minimum Advertised Price"

    Many manufacturers have augmented their channel strategies with MAP (Minimum Advertised Price) policies. While not a panacea, MAP policies can mitigate many channel control and conflict issues. In this guide, we expose 20 strategies and tactics for more effective MAP policies and programs.

    View This Guide

  • More Effective Cross-Functional Pricing

    Pricing in a B2B environment is cross-functional by nature. In this on-demand webinar, learn about improving overall pricing performance by working more effectively with other groups and departments.

    View This Webinar