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Making Sense of Artificial Intelligence for B2B Pricing

Cutting Through the Hype to Deliver Tangible Pricing Performance Gains

With any new technological innovation, it's easy to feel overwhelmed by the torrent of buzzwords, esoteric jargon, and hyperbolic claims. While the "hype cycle" is certainly in high gear, there's little doubt that artificial intelligence will impact, disrupt, and transform nearly every aspect of commercial operations. So how do we cut through the noise and separate the hype from the reality? And how do we harness AI to generate improved pricing results and business outcomes---without first getting a PhD in data science? In this on-demand webinar, you'll learn about:

  • The different "flavors" of AI and how they relate to technologies we're already familiar with.
  • How these innovations are accessed and what they mean for our role as pricing practitioners.
  • Some of the most costly mistakes and damaging missteps we should avoid as we move forward.
  • A dozen highly impactful use-cases and applications for artificial intelligence in B2B pricing.

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