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Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

  • Why would a B2B customer defect if they are saying they're satisfied?
  • What is a "Steady State" customer defection and how do I spot it?
  • Can pricing analysts be taught the softer skills they need to be successful?
  • What is the average % lift reported by those using price elasticity to set prices?
  • What can I do if I can’t really tell whether the customer is serious about needing the absolute lowest price?
  • We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
  • Should I share the results of our marketing research with the sales team?
  • Can you measure price elasticity through channels?
  • How would we know which value packages or bundles make sense to create?
  • What are the growth paths that other pricing groups are taking?

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More Subscriber-Only Resources From Our Library

  • Exposing the Power of Price Elasticity in B2B

    Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.

    View This Interview

  • Business-to-Business Price Elasticity

    In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.

    View This Webinar

  • The Marketing Research Interview Guide

    Categories and sample questions for developing effective marketing research interview guides. A robust and well-rounded interview guide can be constructed by just developing one question in each category.

    View This Tool

  • Getting Control of Discounting

    In B2B, discounting tend to be the norm rather than the exception. How do we make sure the discounts are appropriate and warranted? And how do we do it without alienating the sales team?

    View This Webinar