Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• When conducting research interviews, how many should we try to conduct?
• What are some good ways to talk about price/volume tradeoffs?
• What are the different buyer types we might be negotiating with?
• What if our top-selling salesperson is the worst at hitting target prices and margins?
• How can we see the customer spend that we aren't getting?
• How can I tell if a customer is defecting early enough to do something about it?
• When leading others through the rationale behind a change, isn't there a danger that they'll arrive at different conclusions?
• What is a "Steady State" customer defection and how do I spot it?
• Is speaking about loss avoidance really more powerful than highlighting upside gains?
• Can you measure price elasticity through channels?