Get the Answers You Need
Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.
Here are just a few that subscribers get access to:
- Are there other profitable growth drivers a pricing team could focus on?
- What are some good next steps to take once we've gleaned some solid insights about our competitive set?
- Why are the early signs of customer defection so difficult to spot?
- We're trying to reduce the complexity of our pricing model. Any tips or suggestions?
- Why shouldn't services be priced by the hour? Lawyers and accountants do it, don't they?
- Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
- Can you tell, in advance, whether a promotional discount will work?
- What if our top-selling salesperson is the worst at hitting target prices and margins?
- When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
- What are the different buyer types we might be negotiating with?
This question is just one of hundreds of educational resources you get access to as a PricingBrew Journal subscriber.
More Subscriber-Only Resources From Our Library
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Exposing the Power of Price Elasticity in B2B
Price elasticity is incredibly underutilized and often misunderstood. Barrett Thompson explains the nature of price elasticity in B2B and how you can use it to set better prices with far less risk.
View This Interview -
Business-to-Business Price Elasticity
In this recorded training session, we explain the fundamentals of price elasticity in straightforward terms, explore the various principles involved, and provides valuable tips and insights to help you get started toward leveraging this most powerful measure in B2B pricing.
View This Webinar -
Tweaking Your Sales Strategy to Improve Prices
A well thought-out strategy can reduce pricing pressure and increase deal velocity. This guide explains how relatively small adjustments to your sales strategy in a few high-leverage areas can combine and compound to produce dramatic results.
View This Guide -
The Triangulated Competitive Audit Guide
The Triangulated Competitive Audit Guide provides you with a full reference list of the strategic questions you'll want to ask to gain a deeper understanding of your competitors and their motivations.
View This Tool
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Pricing Through a Trade War
Maintaining Pricing Discipline When Global Trade Tensions Disrupt Everything
