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The Fundamentals of Pricing in B2B Environments

Understand the Key Differences in B2B Pricing & How to Use Them to Your Advantage

While some will suggest that "pricing is pricing," there are significant differences between pricing in business-to-business environments versus pricing in consumer and retail environments. To be most effective, B2B pricing practitioners and groups not only need to understand the critical differences, they need to know how best to leverage those differences to their greatest advantage. In this course, you will learn about:

  • The biggest differences between B2B and B2C pricing and why they matter.
  • The pros and cons of various pricing strategies that are often employed in B2B.
  • Common organizational and governance structures for B2B pricing functions.
  • The perspectives and mindsets that set the leading B2B pricing groups apart.
  • The essential skills and capabilities for B2B pricing practitioners to develop.

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