Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your pricing efforts more effective.

How To Make Pricing Analysis Efforts More Profitable

Pricing is a unique business function. It’s a function that has incredible leverage to improve a company’s margin and performance. With careful pricing analysis to determine where prices can be improved, you can increase gross margin without having to lower costs or change how the business functions.

Of course, improving those prices starts with careful analysis. And careful pricing analysis often starts by asking a good question. A question like, “Where can we find opportunities for more profitable pricing?”. The right answers to that question can do wonders to a company’s bottom line so pricing teams set out to crunch and slice the data to find those insights.

But what if those analysis efforts weren’t limited to pricing. You’ll already be crunching the data, right?. What if your analysis effort could uncover other profitable insights as well?

As one of the guides in the PricingBrew Journal points out, Four Ways to Get More Out of Pricing Analytics, uncovering those additional insights could be as easy as starting with a slightly different question:

“Where can we find opportunities for more profitable growth?”

Naturally, you’re already looking for which customers could be paying more. But by broadening your scope a bit, you can likely uncover a sea of other opportunities using that same dataset. You might be able to reveal which customers could be buying additional product types from you. Or maybe you could discover which customers could be taking more volume.

Sure—the opportunities you’d uncover with this analysis aren’t strictly related to pricing. But they can certainly help boost your bottom line. They might even help boost your career too.

Get Immediate Access To Everything In The PricingBrew Journal

Related Resources

  • Four Ways to Get More Out of Pricing Analytics

    There's no doubt that pricing analytics can be powerful, but it’s not a slam dunk. This guide explains four powerful strategies for producing more meaningful results from your pricing analytics efforts and investments.

    View This Guide
  • Pricing for Customer Lifetime Value

    In B2B, retaining good customers over time is essential for survival. That's why Customer Lifetime Value (CLV) has become such an important metric. So what do B2B pricers really need to understand about CLV?

    View This Webinar
  • Closing Costly Margin Leaks

    In this recorded webinar session, we explore common margin leaks that can appear when the economy is roiling, your business is under intense pressure, and everyone has been scrambling to deal with the chaos.

    View This Webinar
  • Delivering Answers to the Point of Sale

    While the promise of data-driven decisions in sales is compelling, it’s rarely realistic. This tutorial reveals a more effective approach for getting salespeople to use data and analytics to make better pricing decisions.

    View This Tutorial