PricingBrew

Insights & Tips

Already a subscriber? Login

Become a subscriber and unlock an information arsenal focused on making your pricing efforts more effective.

Pricing Tech Laggards to Fall Further Behind

In a PricingBrew Journal research report, “Pricing Tech Utilization: Users Vs. Laggards,” one dynamic seems to be pretty clear:

When it comes to leveraging pricing technology, the gulf between the leaders and laggards is going to get even wider in the future.

Here’s why…

  • Of the companies who are currently using pricing technology, 59% report that they plan to implement even more.

It would seem that now that these companies have experienced the benefits of technology-enabled pricing, they’re game to take it even further.

On the other hand…

  • Of the companies who are NOT currently using pricing technology, 62% report that they have no plans to use technology in the future, either.

Wow. These companies also happen to report increased pricing pressure and view over-discounting as being a priority problem in their business.

Yet, they still have no plans to consider a technological solution?

Clearly, this bodes well for the pricing technology leaders. They’ll expand their use of technology and solidify their advantage.

And the laggards? Don’t worry; they’ll stay busy—fighting all of that pricing pressure and over-discounting.

Get Immediate Access To Everything In The PricingBrew Journal

Related Resources

  • Pricing Tech Utilization: Users Vs. Laggards

    Based on an in-depth PricingPulse research study, this briefing exposes the critical differences between the companies who are currently using pricing technology, and those who are not.

    View This Research
  • Improving Your Price Lists

    For many, price lists are their primary means of delivering prices to the field. But because they are such blunt instruments, price lists are not ideal for price realization. So how do you improve performance using price lists?

    View This Webinar
  • Communicating Pricing Concepts

    In this session, we discuss a variety of strategies, tactics, techniques for helping others in your organization understand "enough" about crucial pricing principles and practices so that you can do what needs to be done.

    View This Webinar
  • Myth Vs. Reality in Pricing Technology

    This special report exposes seven of the most common and costly pricing technology myths and misconceptions we've encountered in our research. Find out if outdated beliefs are causing you to fall further and further behind.

    View This Research