Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• How do you "normalize" your pricing to something else?
• What if our competitors are outperforming us on every value-driver that really matters?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• Should it concern us that customers haven't ever considered the value-drivers we've identified?
• If we have people with lots of experience in the industry, do we really need to conduct marketing research?
• What if there's just no convincing some of the internal influencers and naysayers that the initiative will be worthwhile?
• Can pricing analysts be taught the softer skills they need to be successful?
• Are there other profitable growth drivers a pricing team could focus on?
• When it comes to calculating customer profitability, how good is “good enough”? How accurate is accurate enough?
• Why are salespeople so quick to offer discounts?