Get the Answers You Need

Whether you have specific questions about driving better pricing outcomes in a B2B environment—or just want to know which questions you should be asking—the library of questions in the PricingBrew Journal makes it easy to find the answers and resources you need.

Here are just a few that subscribers get access to:

• What do I do if my internal team can’t reach agreement on a set of value-drivers and their relative importance?
• What are some good next steps to take once we've gleaned some solid insights about our competitive set?
• Our competitors are offering a lower price. Why wouldn’t a customer just take their offer?
• How do you "normalize" your pricing to something else?
• What is the average % lift reported by those using price elasticity to set prices?
• When positioning ourselves vs. the competition, won’t prospects see us as negative and get turned off?
• How would we know which value packages or bundles make sense to create?
• Should I give my salespeople a specific price, or is a range OK?
• Why are the early signs of customer defection so difficult to spot?
• When doing competitive analysis, where else can we look to uncover our competitors' priorities?